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What is "Bias?"

As noted by Kaisler and O'Connorbias is when a statement reflects a partiality, preference, or prejudice for or against a person, object, or idea. Much of what you read and hear expresses a bias. Bias is when a writer or speaker uses a selection of facts, choice of words, and the quality and tone of description, to convey a particular feeling or attitude. Its purpose is to convey a certain attitude or point of view toward the subject.

Biased information tries to change your mind, how you think. Being aware of bias and knowing how to identify, analyze, and assimilate biased information properly is a skill to be treasured. It puts you in charge of how you think instead of the print and media world.

The following resources should help you to learn more about bias and determine to what degree the media you consume contains it.

Resource Comments

How to Identify Bias - New Jersey Institute of Technology

★★★★★

This is a good place to begin your path to discovering what bias is.

Evaluating Bias in Online Information - Barbara J. Feldman

★★★★★

Once you have a basic understanding of bias, this is a good resource to consult.

🎬 Author's Bias and Credibility Video - Nichole Carter

★★★★✰

If you prefer to hear someone explaining bias to you, this is a good resource to watch, as long as you don't mind the fact that it is geared toward a younger crowd. As the author of the video states, at the end of this tutorial students will understand how to identify author's bias to help with author's purpose and point of view. Students will also be able to understand how to determine credibility.  If you just want to see the Prezi presentation that the instructor used for this piece, you can view it here.
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